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How Ben Affleck is helping Dunkin' reach its core customersHow Ben Affleck is helping Dunkin' reach its core customers

Holly Petre, Assistant Digital Editor

April 6, 2023

 

Dunkin’ is continuing its relationship with celebrity Bostonian Ben Affleck with the release of a second commercial starring him.

In the meta-style 30-second ad, Affleck appears in line at a Dunkin’ restaurant saying he’s there for the commercial.

The commercial also highlights a current deal by the quick-service chain offering a doughnut for $1 with the purchase of a medium or larger coffee.

Dunkin’ a subsidiary of Inspire Brands, is headquartered in the Boston suburb of Canton, Mass., and has strong brand identity associated with Massachusetts.

This is the second Dunkin’ ad featuring Affleck this year. The first ran during the Super Bowl and featured Affleck working in a drive-thru window in Medford, Mass., badly, speaking in a thick Boston accent, surprising customers as they place their orders.

Read more about:

Dunkin’

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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