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Jack in the Box hires former KFC exec Ryan Ostrom as chief marketing officer as part of the chain’s management restructuringJack in the Box hires former KFC exec Ryan Ostrom as chief marketing officer as part of the chain’s management restructuring

Former chief brand officer Adrienne Ingoldt reassigned to chief customer & strategy officer

Bret Thorn, Senior Food Editor

January 29, 2021

2 Min Read
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Ryan Ostrom has joined Jack in the Box as executive vice president and chief marketing officer, the San Diego-based quick-service chain said Thursday.

The appointment is part of a broader realignment of the executive suite, which includes reassigning senior vice president Adrienne Ingoldt from chief brand & experience officer to the newly created role of chief customer & strategy officer. In her new role, Ingoldt will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management, and internal and external communications, Jack in the Box said.

Those changes come just weeks after the appointment of Tim Mullany as the 2,200-unit chain’s chief financial officer.

The chain’s CEO, Darin Harris, just started his job in June.

Ostrom most recently was chief brand officer of General Nutrition Centers, or GNC, and before that he was global chief digital officer of KFC, where he worked to enhance the ecommerce experience, develop new delivery, curbside and loyalty programs and modernize global marketing efforts, Jack in the Box said in a release announcing his appointment.

“We’re very excited to have Ryan join the team,” Harris said in the release. “His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands. He will be an integral part of helping evolve the future of how Jack in the Box builds lasting relationships with our consumers.”

Ostrom also has worked with Kenmore, Reebok and other global brands.

Jack in the Box has been performing well under its new leadership, even during the pandemic: For the most recent quarter, ended Sept. 27, 2020, the chain saw same-store sales jump by 12.2%, its best performance since 1994

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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