Ryan Ostrom has joined Jack in the Box as executive vice president and chief marketing officer, the San Diego-based quick-service chain said Thursday.
The appointment is part of a broader realignment of the executive suite, which includes reassigning senior vice president Adrienne Ingoldt from chief brand & experience officer to the newly created role of chief customer & strategy officer. In her new role, Ingoldt will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management, and internal and external communications, Jack in the Box said.
Those changes come just weeks after the appointment of Tim Mullany as the 2,200-unit chain’s chief financial officer.
The chain’s CEO, Darin Harris, just started his job in June.
Ostrom most recently was chief brand officer of General Nutrition Centers, or GNC, and before that he was global chief digital officer of KFC, where he worked to enhance the ecommerce experience, develop new delivery, curbside and loyalty programs and modernize global marketing efforts, Jack in the Box said in a release announcing his appointment.
“We’re very excited to have Ryan join the team,” Harris said in the release. “His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands. He will be an integral part of helping evolve the future of how Jack in the Box builds lasting relationships with our consumers.”
Ostrom also has worked with Kenmore, Reebok and other global brands.
Jack in the Box has been performing well under its new leadership, even during the pandemic: For the most recent quarter, ended Sept. 27, 2020, the chain saw same-store sales jump by 12.2%, its best performance since 1994
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