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Jack in the Box rolls out two new wrap varietiesJack in the Box rolls out two new wrap varieties

Quick-service restaurant brand debuts chicken fajita and chicken Caesar wraps

Ron Ruggless, Senior Editor

January 6, 2025

1 Min Read
New Jack in the Box wraps
Jack in the Box rolls out two chicken wraps.Jack in the Box Inc.

Jack in the Box Inc. is introducing two new Jack Wraps: chicken fajita and chicken Caesar.

The San Diego, Calif.-based quick-service brand is rolling out the new flavors systemwide after tests in select markets.

“We’re always listening to our customers to find out what they’re loving, and adding these new flavors to our fan-favorite wraps are no different,” Ryan Ostrom, Jack in the Box chief customer and digital officer, said in a statement.

“Jack Wraps have been lighting up social media, with Jack fans raving about the crave-worthy convenience and unforgettable flavors,” Ostrom said. “After taking the time to perfect the Jack Wraps, we’re thrilled to offer a menu item that lives up to the craveable and convenient hype everyone’s looking for.”

The two new offerings are:

  • The Fajita Jack Wrap with grilled or crispy all-white meat chicken strips, caramelized onions, shredded cheddar, shredded lettuce, tomato, and chipotle ranch sauce wrapped in a tortilla.

  • The Caesar Jack Wrap with grilled or crispy all-white meat chicken strips, shredded lettuce, tomato, and Caesar dressing wrapped in a tortilla.

Now through Feb. 16, customers can get two Jack Wraps for $6 or as part of a Mix ‘n Match Combo with fries and a drink.

Jack in the Box has more than 2,180 restaurants across 21 states. The company also owns the 600-unit Del Taco brand.

Related:Jack in the Box refranchises 47 Del Taco restaurants

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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Jack in the Box

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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