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Jimmy John’s introduces a new article of clothing to promote its Caprese Salami Pesto wrapJimmy John’s introduces a new article of clothing to promote its Caprese Salami Pesto wrap

The Ciao Down Silk Scarf is available via the chain’s online store

Bret Thorn, Senior Food Editor

March 26, 2024

1 Min Read
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Jimmy John's Ciao Down Silk Scarf is designed to feature the ingredients of its new Caprese Salami Pesto wrap.

Jimmy John’s is adding to its clothing line with a scarf designed to go with the Caprese Salami Pesto wrap that it recently launched.

The Ciao Down Silk Scarf is designed to feature ingredients in the wrap, also available as a sandwich, which is made with salami, fresh mozzarella cheese, roasted tomatoes, pesto, balsamic glaze, an oregano-basil blend, oil, vinegar, onion, and mayonnaise. The wrap is served in a garlic and herb flour tortilla and the sandwich is on French bread. Its price is around $9.99 for a regular size.

A press release promoting the scarf, which will be available on the sandwich chain’s already considerable online store for $75, said the design was inspired by the fashions of Milan, Rome, and the Amalfi Coast in Italy. It comes with instructions for folding it into a carrier for the new wrap — as a clutch, a shoulder bag, or tote. It can also be used as a belt or headband or, of course, a wrap.

The scarf and the wrap and sandwich are all limited-time offers, although the chain of more than 2,600 restaurants, a subsidiary of Atlanta-based Inspire Brands, did not say how long they would be available.

Jimmy John’s most recent merch launch was just around two months ago, when it introduced a brightly colored hoodie, tote, and water bottle intended to bring cheer during the winter months.

Related:Jimmy John’s launches merch to alleviate wintertime blues

Contact Bret Thorn at [email protected] 

 

 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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