Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Meet the Golden Chain winner
Taco Bell is known as a zany, innovative brand that garners legions of fans all over the world. As Taco Bell North America president, Julie Felss Masino’s job is to ensure her teams, from field-level restaurants to product development, keep the creative juices flowing.
In the 18 months since Masino joined the Irvine, Calif.-based chain, Taco Bell has been busy. The brand has introduced a state-of-the art delivery program, launched a record-breaking unconventional menu item, tested a vegetarian menu and converted a California desert hotel into a Taco Bell resort.
But it almost didn’t happen that way. When Taco Bell first approached Masino about the role, she didn’t even consider it. She was six months into a new role at Mattel and planned ...
This content is available for registered users
Already have an account?