As the quick-service battle over value-seeking consumers reaches a fever pitch, KFC is adding more $5 meal deals to the field. The chain announced today it is introducing two new $5 offers as part of its Taste of KFC deals.
The $5 offers include:
- New KFC Chicken Nuggets meal, with eight nuggets, Secret Recipe Fries and a choice of two sauces.
- New Famous Bowl with KFC Chicken Nuggets: Famous Bowls are made to order with a foundation of mashed potatoes, sweet corn, and KFC's 100% white meat chicken nuggets, layered and drizzled with homestyle gravy and topped with three shredded cheeses.
- Two-Piece Drum & Thigh: Two pieces of fried chicken (drum and thigh), mashed potatoes and gravy, and a biscuit.
"As customers are looking for more value from brands, we're expanding our Taste of KFC lineup with new KFC fan favorites like our nuggets and Famous Bowls, each for just $5," chief marketing officer Nick Chavez said in a statement. "These Taste of KFC Deals offer three choices – with something for everyone – at an incredible price."
In addition to the $5 deals, KFC continues to offer its "$10 Tuesdays" deal, in which customers can order a bucket of eight pieces of drums and thighs for $10. Every day of the week, customers can also order the $20 Family Deal, featuring six pieces of chicken on the bone (two drums, two thighs, one breast, and one wing), four individual sides, and four biscuits.
This isn’t KFC’s initial foray into the intensifying value wars. In April, the chain introduced its Taste of KFC Deals with offerings starting at $4.99. During a recent interview, Chavez noted that value has become a bigger priority for the chain.
“We want to be always staying on with value – for both core and new items – so we can really drive repeat visitation and frequent visitation,” he said.
KFC isn’t alone with this objective, as chains across segments introduce their own value offerings. The activity has become more pronounced in recent weeks as second quarter earnings results revealed a sharp drop in both visits and sales for many chains.
Contact Alicia Kelso at [email protected]
