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Los Angeles-based Fresh Brothers Pizza names Geoffrey Goodman as new CEOLos Angeles-based Fresh Brothers Pizza names Geoffrey Goodman as new CEO

Geoffrey Goodman has succeeded Fresh Brothers pizza founder Adam Goldberg as CEO

Joanna Fantozzi, Senior Editor

January 30, 2020

1 Min Read
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Joanna Fantozzi

Fresh Brothers Pizza has named former Cicis Pizza and Rita’s Italian Ice executive Geoffrey Goodman as CEO, succeeding founder Adam Goldberg who stepped down in 2017 as head of the 20-unit, Los Angeles-based company. Goodman will be in charge of overseeing company performance and operations.

Goodman has more than two decades of experience in leadership positions at pizza brands like Cici’s and Round Table, as well as experience at food and hospitality companies like Rita’s Italian Ice, Bruster’s Real Ice Cream and Remarkable Brands Co, LLC.

“Fresh Brothers’ premium product, dedicated fan base and brand ethos stand out in a crowded pizza field,” said Goodman in a statement. “I’m thrilled about the opportunity to continue on the great foundation that has been built.”

He will be taking Fresh Brothers into a new era of strategic growth for the company that currently operates 20 restaurants, all in Southern California.

"We were impressed with Geoff’s talent and tenacity to grow our brand, so it’s a pleasure to welcome him to the Fresh Brothers executive team," said Peter Nolan, Chairman of Fresh Brothers’ investment group Nolan Capital, Inc. in a statement. "We look forward to achieving many brand milestones with Geoff’s expertise and dedication leading the charge."

Nolan Capital Inc. made a major investment in Fresh Brothers in 2016, with the goal of growing the company to 50 units by 2021. 

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @joannafantozzi

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Rita’s Italian Ice

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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