Returning to guest count growth in the U.S. remains top priority for quick-service restaurant chain; AI-powered digital menu boards contributed to growth in average check
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
McDonald’s restaurants in the U.S. had a milestone 2019, posting same-store sales growth of 5% — the best performance in 13 years. Strategies tied to drive-thru innovation and expanding third-party delivery partners are working for the chain.
But in the U.S., the Chicago-based burger chain is still hampered by guest counts, which fell 1.9% for the year. Traffic remains sluggish at breakfast, where the brand has been losing share since 2018.
“Getting the U.S. to positive guest count growth, for us, is the number one priority,” Chris Kempczinski told investors in his first earnings call as president and chief executive officer of McDonald’s Corp.
Kevin Ozan, chief financial officer, said U.S. operations are focused on “stemming traffic losses...
This content is available for registered users
Already have an account?
