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Quick-service brand’s executives cite digital, delivery and drive-thru along with menu simplification and promotions for positive outlook
Doubling down on digital, delivery and drive-thru helped propel McDonald’s Corp. to a 13.6% increase in domestic same-store sales in the first quarter ended March 31, executives said Thursday.
Executives at the Chicago-based burger giant, in releasing the company’s first-quarter earnings, said tests of self-delivery in select U.S. markets, a pilot loyalty program, new products like the crispy chicken sandwich line, marketing of Famous Orders with the South Korean pop group BTS and the easing of COVID-19 pandemic dine-in restrictions would likely continue the sales increases the brand has seen.
Joe Erlinger, president of McDonald’s USA, said the 14,000-unit domestic system benefited for the simplification of the brand’s menu during the pand...
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