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The new strategy includes the introduction of a new loyalty program — MyMcDonald’s — with a pilot program rolling out in the coming weeks; the company also plans to debut a new plant-based menu dubbed McPlant
Joanna Fantozzi
McDonald’s announced on Monday a new growth strategy going into 2021 — “Accelerating the Arches” — which includes the introduction of a new crispy chicken sandwich early next year and the rollout of a new loyalty program: MyMcDonald’s.
The rewards program was among a dizzying amount of initiatives unleashed by a handful of top executives who spoke during a special virtual conference streamed live from the company’s headquarters in Chicago. The Accelerating the Arches plan centered on three major growth levers referred to as “MCD,” or Marketing, Core menu and Digital.
“M is our brand. C is our food and D is our experience. MC and D are the three things that make us a phenomenal business,” CEO Chris Kempczinski said.
Kempczinsk...
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