Monthlong event on smartphone app includes exclusive performances by blackbear and Kid Cudi
McDonald’s USA LLC on July 5 will debut a month-long virtual Camp McDonald’s, which offers the brand’s smartphone app users food deals, menu hacks, merchandise and exclusive concerts, the company said Thursday.
The Chicago-based burger brand said Camp McDonald’s offers “an epic lineup of food deals, menu hacks, merch collabs and music performances by some of the hottest artists.” A schedule of offers is available at the Camp McDonald’s section of the company’s website.
Among planned music performances for the virtual concerts are blackbear on July 10, Omar Apollo on July 17 and BIBI on July 24. The lineup will culminate with Kid Cudi on July 31.
Other Camp McDonald’s offers include food deals throughout the month for Big Macs, Chicken McNuggets, fries and more.
Merchandise will be available throughout the month, including a first-week offer of a Retro Grimace Pool Float on July 5.
As part of the camp, McDonald’s will be sharing menu hacks and deals on menu items like an Apple Pie McFlurry on July 5 and a McFlurry Sandwich on July 20.
McDonald's USA LLC has about 13,500 U.S. restaurants.
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