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McDonald’s outlines fired CEO Steve Easterbrook’s severance of at least $675KMcDonald’s outlines fired CEO Steve Easterbrook’s severance of at least $675K

Agreement also adds more restrictive non-compete provisions

Ron Ruggless, Senior Editor

November 4, 2019

2 Min Read
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McDonald’s Corp. on Monday outlined its separation agreement with ousted CEO Steve Easterbrook in federal filings, and it included planned severance pay of at least $675,000 and a more restrictive non-compete clauses than his existing employment contract.

“The separation agreement contains a two-year post-termination noncompetition covenant, which is six months longer and more expansive in scope than Mr. Easterbrook’s existing noncompetition covenants,” the company said in its Securities and Exchange Commission filing.

McDonald’s fired Easterbrook for violating policy and demonstrating “poor judgment involving a recent consensual relationship with an employee.”

In the agreement dated Thursday, Oct. 31, Easterbrook was awarded 26 weeks of severance pay, to be paid within six months. The severance plan, outlined in proxy filings in March, called for Easterbrook to receive $675,000 in salary continuation, $2.855 in benefit continuation and $24,400 in sabbatical and transition assistance.

Easterbrook’s total compensation in 2018 was $15.9 million and $21.8 million in 2017.

The company enumerated a wide number of competitive companies covered in the non-compete provisions of the severance agreement, saying it covered “any company in the restaurant industry (whether informal eating-out or ready-to-eat) that competes with the business of McDonald’s, including any business in which McDonald’s engaged during the term of your employment and any business that McDonald’s was actively considering conducting as of your termination date.

Examples, the company said, include “but are not limited to: Arby’s, Bojangle’s, Burger King/Hungry Jacks, Caffè Nero, Checker’s, Chick-fil-A, Chipotle, Costa, Culver’s, Denny’s, Domino’s Pizza, Dunkin’ Brands, Five Guys, Greggs, Hardee’s, In-N-Out Burger, Jack-in-the-Box, Jamba Juice, Long John Silver’s Quick Service Restaurant Holdings (and all of its brands and subsidiaries), Panera Bread, Papa John’s, Popeye’s Chicken, Potbelly, Qdoba, Quiznos, 7-Eleven, Sonic, Starbucks, Subway, Tim Horton’s, WaWa, Wendy’s, Yum Brands Inc. (including, but not limited to, Taco Bell, Pizza Hut, Kentucky Fried Chicken and all of YUM Brands, Inc.’s subsidiaries) and their respective organizations, partnerships, ventures, sister companies, franchisees, affiliates or any organization in which they have an interest and that are involved in the restaurant industry (whether informal eating-out or ready-to-eat) anywhere in the world, or that otherwise compete with McDonald’s.”

The agreement called for Easterbrook to consult with McDonald’s general counsel “for clarification as to whether or not McDonald’s views a prospective employer, consulting client or other business relationship you may have or have had in the restaurant industry (whether informal eating-out or ready-to-eat) not listed.”

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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