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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
AI-powered menu boards, kiosks will lead customer experiences; CEO Chris Kempczinski, now on Twitter and Instagram, holds global town hall Thursday
During his first earnings call as CEO of McDonald’s Corp., Chris Kempczinski made it clear that fueling growth at the chain would largely be driven by giving consumers what they demand: engaging and easy digital experiences.
This month he tapped Lucy Brady, the executive behind McDelivery, to lead that effort as the brand's new Chief Digital Customer Engagement Officer.
“Lucy's been a driving force behind the evolution of the Velocity Growth Plan and rapid expansion of our McDelivery platform,” Kempczinski told investors. “Her team will be responsible for developing new industry-leading digital experiences for our customers and they'll partner with our global technology team to build new product roadmaps and technology solutions to fuel gr...
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