Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
AI-driven menu boards coming to 8,000 restaurants
Store remodels, ditching bloated menus and drive-thru innovations are paying off for McDonald’s Corp., which reported its highest increase in U.S. same-store sales since launching all-day breakfast in late 2015.
McDonald’s reported a 5.7% increase in same-store sales in the U.S. and a 6.5% jump in global sales for the quarter ended June 30, 2019. The U.S. performance was driven by value promotions such the 2 for $5 Mix and Match deal and positive impact from store remodels.
"By engaging our guests on their terms, whether it's through delivery, an enhanced dining experience at one of our Experience of the Future restaurants, or through our evolving digital offerings, we're becoming a better McDonald's,” CEO Steve Easterbrook said in a state...
This content is available for registered users
Already have an account?