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McDonald’s shareholders can vote on civil rights audit, SEC rules

Burger giant can’t exclude proposal from annual proxy, commission says

Ron Ruggless, Senior Editor

April 11, 2022

2 Min Read
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McDonald’s Corp. shareholders can vote this spring on whether the company should conduct a civil-rights audit, according to a U.S. Securities and Exchange Commission letter.

The Chicago-based burger giant’s board cannot exclude the shareholder proposal for a third-party audit of civil rights initiatives, the SEC said In a letter dated April 5 and obtained by Bloomberg News

McDonald’s had previously asked the SEC to let it omit the proposal from its annual proxy, alleging it might interfere with lawsuits brought by Black franchisees.

“We are unable to concur in your view that the company may exclude the proposal,” the SEC said in the letter viewed by Bloomberg News. “In our view, the proposal transcends ordinary business matters.”

The SEC said shareholders should be allowed to vote on SOC Investment Group proposal for the third-party civil rights audit and suggested improvements

Dieter Waizenegger, executive director of SOC Investment Group, said in a statement: “Because of the SEC decision, McDonald's shareholders will have their rightful opportunity to urge the fast-food chain to conduct a third-party assessment of its commitments to civil rights.

“This audit would encompass a review of policies on racial justice and sexual harassment – issues that are front-and-center for workers, consumers, and shareholders alike,” Waizenegger said. “We urge the McDonald’s board of directors to support the proposal at the annual meeting next month.”

Related:McDonald’s updates workforce on diversity-equity path

McDonald’s did include the proposal in a preliminary proxy statement dated March 28, but it said it opposed the plan.

“Our board has determined that shareholders would be better served by our vigilant focus on the robust strategies, assessments and reporting processes that are currently underway, as well as our additional plans to better understand and address our impact on civil rights and gender and racial equity,” McDonald’s said.

McDonald’s in March updated progress toward some of its diversity goals. McDonald’s said U.S. members of under-represented groups now hold 30% of leadership roles, up from 29% in 2021. The goal is 35% by 2025.

In December, McDonald’s pledged $250 million over five years to provide financing alternatives designed to build a more diverse base of operators

McDonald's has more than 40,000 locations in over 100 countries.

Contact Ron Ruggless at Ronald.Ruggless@Informa.com

Follow him on Twitter: @RonRuggless

 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: Ronald.Ruggless@Informa.com

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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