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McDonald’s signs new deals with DoorDash, Uber EatsMcDonald’s signs new deals with DoorDash, Uber Eats

Burger giant is integrating third-party McDelivery platforms into smartphone app

Ron Ruggless, Senior Editor

November 16, 2021

2 Min Read
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McDonald’s Corp. has negotiated new deals with two of its third-party delivery platforms, DoorDash and Uber Eats, and will be integrating McDelivery into its mobile smartphone app, the company said Monday.

The Chicago-based burger giant said it has new global strategic partnerships with DoorDash, a leading last-mile logistics partner in the United States, and Uber Eats, McDonald’s earliest and largest global delivery partner.

McDonald’s said McDelivery has provided significant business and profit growth since it was launched in 2017 with 3,000 restaurants. Now, more than 32,000 restaurants in 100 countries have partnerships with local and global delivery platforms, the company said.

The company said the new deals “unlock favorable terms for franchisees,” allow for integration in the McDonald’s app and fit into the Accelerating the Arches strategy outlined last November.

“As McDonald’s expands customers’ ability to order delivery directly through the McDonald’s app, DoorDash and Uber will be preferred and trusted partners in fulfilling these orders in thousands of McDonald’s restaurants in the U.S. and globally,” a spokesperson said.

Delivery-order percentages remained elevated in McDonald’s third quarter, which ended Sept. 30.  Chris Kempczinski, the company’s CEO, said in an earnings call on Oct. 27 that McDonald’s had been talking with third-party delivery partners about individual markets.

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“When you are a company the size and scale of McDonald's, we certainly believe we have a great proposition for [third-party delivery] partners on a global basis,” he said.

“So what we're trying to do through these conversations is leverage the fact that we are the largest restaurant company in the world, that we have an ability to drive traffic onto [third-party delivery] apps that we think is second to none and that should be reflected in the rates that we're paying,” Kempczinski said.

For the third quarter ended Sept. 30, McDonald’s net income was $2.149 billion, or $2.86 a share, up from $1.762 billion, or $2.35 a share in same period last year. Revenues in the third quarter were up 14% to $6.201 billion from $5.418 billion in the prior-year period.

McDonald’s has nearly 40,000 restaurants in more than 100 countries. About 93% of McDonald’s restaurants are franchisee-operated.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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