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McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotionMcDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion

Nov. 20 event includes promotion for Crispy Chicken Sandwich, live stream with FaZe Clan gamers and limited-edition expansion pack

Ron Ruggless, Senior Editor

November 2, 2021

1 Min Read
McDonald s Friendsgiving game expansion pack chicken sandwich
McDonald's USA LLC has partnered with FaZe Clan on a Nov. 20 ''Friendsgaming' event that promotes its Crispy Chicken Sandwich.McDonald's USA LLC

McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20.

The Chicago-based burger brand is promoting its Crispy Chicken Sandwich for the Saturday event that precedes the Nov. 25 Thanksgiving Day. The Saturday has also in recent years been a Friendsgiving gathering day

McDonald’s partnered with FaZe Clan, a lifestyle and media platform that emphasizes gaming, to host the first Friendsgaming day.

“Fans are invited to celebrate their online friendships with the epic combo of gaming and the official fuel of Friendsgaming: our Crispy Chicken Sandwiches,” the company said in announcing the event.

Friendsgaming will officially kick off at 8 p.m. EST on Saturday, Nov. 20, with a live Twitch stream on FaZe Swagg’s channel, starring FaZe Swagg, FaZe JSmooth, FaZe Booya and FaZe Santana.

“Grab your squad, order your Crispy Chicken Sandwiches, unbox your exclusive McDonald’s x FaZe Clan gaming gear and tune in to watch the legends have a Friendsgaming feast live from their living room, while reminiscing on their friendship and playing one of their favorite games,” McDonald’s said, hinting at exclusive giveaways during the live chat.

The two companies are merchandising the Friendsgaming with a “Crispy Chicken Sandwich Expansion Pack,” which includes a special DoorDash code for sandwich meals, a headset stand, a phone holder, FaZe Clan and McDonald’s decals for controllers and keyboards, and an insulated carrier bag. The limited-edition expansion packs will be available starting Nov. 4 at www.CCSFriendsgaming.com.

McDonald’s USA has about 14,000 domestic restaurants.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

Read more about:

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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