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McDonald’s to exit Russia, sell businessMcDonald’s to exit Russia, sell business

‘Continued ownership of the business in Russia is no longer tenable’ because of Ukraine war, company says

Ron Ruggless, Senior Editor

May 16, 2022

2 Min Read
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McDonald’s Corp. will exit the Russian market and has started a process to sell its business in the country in the wake of its invasion of neighboring Ukraine, the company said Monday.

The Chicago-based burger brand on March 8 temporarily closed its more than 800 restaurants in Russia and paused operations after more than 30 years in the country. At the end of 2021, the company had 847 locations in the country and 15% were franchised units.

“We have a commitment to our global community and must remain steadfast in our values,” said Chris Kempczinski, McDonald’s CEO and president, in a statement. “And our commitment to our values means that we can no longer keep the Arches shining there."

The company said “the humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonald's to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald's values.”

McDonald’s will pursue selling its Russian restaurants to a local buyer, the company said.

Stock analysts said the move was not a surprise. David Tarantino of Baird Equity Research said, “We already had assumed the company eventually would choose to end operations in the market. We previously had removed the Russia locations from our model, and as a result, we are not changing our forward estimates.”

Related:McDonald’s and Burger King restaurants remain open in Russia, defying corporate stances

The financial implications, he said, are that McDonald’s intends to book a charge of $1.2 billion to $1.4 billion, which reflects a write-off of net investment in Russia and recognition of foreign currency translation losses.

McDonald’s said it planned to start the process of "de-Arching" the Russian restaurants, “which entails no longer using the McDonald's name, logo, branding and menu, though the company will continue to retain its trademarks in Russia.”

McDonald's added that a priority is to ensure the employees of McDonald's Russia continue to be paid until the close of any transaction and that employees have future employment with any potential buyer.

"We have a long history of establishing deep, local roots wherever the Arches shine,” Kempczinski said. “We're exceptionally proud of the 62,000 employees who work in our restaurants, along with the hundreds of Russian suppliers who support our business, and our local franchisees. Their dedication and loyalty to McDonald's make today's announcement extremely difficult.”

For the first quarter ended March 31, McDonald’s reported net income was down 28% to $1.104 billion, or $1.48 a share, compared to $1.537 billion, or $2.05, in the same period a year ago. Revenues increased 11% to $5.666 billion from $5.125 billion in the prior-year quarter.

Same-store sales were up 11.8% systemwide and up 3.5% in the United States.

McDonald's has more than 39,000 locations in over 100 countries.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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