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McDonald’s to test McPlant in 8 U.S. restaurants, starting Nov. 3McDonald’s to test McPlant in 8 U.S. restaurants, starting Nov. 3

Plant-based patty has already been introduced in some markets abroad

Ron Ruggless, Senior Editor

October 14, 2021

1 Min Read
McDonald's McPlant Test November
McDonald's will begin testing a plant-based McPlant burger patty in November at eight U.S. restaurantsMcDonald's USA LLC

McDonald’s USA on Nov. 3 will begin testing its McPlant plant-based burger in eight U.S. restaurants while supplies last, the company said Thursday.

The Chicago-based burger giant said the McPlant, already in some markets abroad, will be tested in: the California cities of El Segundo and Manhattan Beach; Cedar Falls, Iowa; the Louisiana communities of Jennings and Lake Charles; and the Texas cities of Irving and Carrollton.

The company noted that the prices will be on par with McDonald’s classic burgers like the Big Mac and Quarter Pounder, but they may vary by region.

The McPlant employs a plant-based patty developed with Beyond Meat Inc., and it is exclusive to McDonald’s. Ingredients include peas, rice and potatoes. The patty is served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and a slice of American cheese.

The company did note that the patty is cooked on the same grill as meat-based products and eggs.

“The McPlant has also been introduced in various markets overseas this year, including Sweden, Denmark, the Netherlands, Austria and most recently the U.K.,” the company said in a press release.

“Just like in the U.S., we often conduct limited-time offers with menu items internationally to help us learn,” the company said.

Competitor Burger King, owned by Toronto-based Restaurant Brands International, has offered the vegan Impossible Whopper since 2019. Carl’s Jr., a division of Franklin, Tenn.-based CKE Restaurants Inc., rolled out a Beyond Meat burger to about 1,100 units in late 2018.

McDonald’s USA LLC has nearly 14,000 U.S. restaurants in the United States.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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