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NRN editors discuss consumers' interests in pricing, discountingNRN editors discuss consumers' interests in pricing, discounting

The editors talk about recent news from McDonald's, Burger King, and Jack in the Box

Holly Petre, Assistant Digital Editor

May 31, 2024

 

This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Alicia Kelso, and Joanna Fantozzi discussed the state of the consumer.

There have been many conversations over the past few months about what consumers wants, what they consider “value” in an industry that’s seen prices rise substantially over the past five years.

Quick-service brands like McDonald’s and Burger King have announced plans for $5 meals. Jack in the Box is planning a $4 menu.

Meanwhile, casual-dining brands like Chili’s and Applebee’s are emphasizing their value propositions in advertisements.

Amid these changes, there have been multiple studies that show consumers are not only noticing the changes but are turning away from QSRs all together. Some consider fast food a luxury, while others are trading up to fast casual as the price difference closes.

So, how can restaurants address this consumer’s needs?

 

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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