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Pizza Hut brings back ‘The Edge’ thin-crust pizza with end-to-end toppingsPizza Hut brings back ‘The Edge’ thin-crust pizza with end-to-end toppings

The Edge was first released in 1997 as a tavern-style pizza and is back as a limited time offering

Joanna Fantozzi, Senior Editor

June 1, 2021

2 Min Read
Pizza Hut's The Edge in Box
The Edge is an LTO available in four varieties.Pizza Hut

Joanna Fantozzi

Pizza Hut announced Tuesday the return of ‘90s favorite tavern-style pizza, the Edge, as a limited-time offering. The thin-crust pizza was first introduced in 1997 and uses Pizza Hut’s original “Thin ‘n Crispy” dough recipe and features toppings all the way to the edge of the pie, with no crust bordering the pizza.

The Edge uses a sweetened tomato sauce and a proprietary garlic and herb seasoning that’s only used on this pizza. The pie itself is cut into 16 rectangular “cracker-thin” pieces meant for sharing.

This is the second major LTO pizza release this year for the Yum Brands pizza chain, following the launch of the Detroit-style pizza in January. The release of the Detroit-style pizza was right after the announcement of the vegetarian Beyond Italian Sausage Pizza topped with proprietary Beyond “sausage” crumbles in November 2020.

“The Edge is a pizza our customers constantly ask us to bring back. Anyone who loves thin crust pizzas loaded with toppings will love the Edge,” David Graves, general manager at Pizza Hut said in a statement. “The bold flavor and aroma of the Edge seasoning will instantly transport you back to a Pizza Hut.”

The Edge comes in four varieties:

  • The Ultimate is topped with pepperoni, Italian sausage, green peppers, onions and tomatoes;

  • The Carnivore is topped with pepperoni, ham, Italian sausage and bacon;

  • The Vegetarian is topped with green peppers, onions, mushrooms and tomatoes;

  • Pepperoni Lover’s is topped with triple the pepperoni.

All four pizzas are available for a limited time for $12.99 at participating locations, including the new Hut Lanes, dedicated digital pickup window at 1,500 locations around the country, announced in March.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

Read more about:

Yum Brands

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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