Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The quick-service chicken restaurant chain will feature a sandwich and wings made with tequila
Popeyes Louisiana Kitchen has teamed up with Tequila Don Julio to release a Championship Lineup in preparation for the Super Bowl, hosted in Popeyes’ hometown of New Orleans.
The brands have collaborated to make the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, which features a chicken breast fillet marinated in reposado tequila, fried in Popeyes’ crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle, and sandwiched between a concha roll. Additionally, Popeyes will have Don Julio Reposado flavored Louisiana Garlic 3-piece wings featuring a specialty sauce, as well as a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.
On Jan. 31, customers 21+ will be able to preview the collaboration menu in New York City, Miami, New Orleans, Philadelphia, and Kansas City before it is exclusively available at the New Orleans flagship restaurant from Jan. 31 to Feb. 9, which is the day of the Big Game.
The Popeyes locations participating in the one-day preview are:
New York:
Times Square: 1530 Broadway, New York, NY 10036
Madison Square Park: 14 East 23rd Street, New York, NY 10010
Miami:
6800 Red Rd, South Miami, FL 33143
New Orleans:
621 Canal Street, New Orleans, LA 70130
Philadelphia
1428 Old York Rd, Abington, PA 19001
Kansas City:
9460 Quivira Rd Lenexa, Kansas 66215
Customers unable to get the collaboration can redeem a buy one get one free Chicken Sandwich when purchasing Popeyes on UberEats, as well as a $5 code to redeem on Tequila Don Julio from Jan. 29-Feb. 9.
Contact Ally at [email protected]
Read more about:
Popeye's