Brand provides consumer insurance by offering chicken sandwich replacement, if needed, for 15 cents
Popeyes Louisiana Kitchen on Thursday will introduce the new Cajun Flounder Sandwich with a consumer insurance offer, the company said this week.
The division of Toronto-based Restaurant Brands International Inc. said the limited-time-offer fish protein sandwich will be available in restaurants and for delivery nationwide for $4.49 on Feb. 11.
“For guests who order the new Cajun Flounder Sandwich and don’t like it, Popeyes will replace it with the tried-and-true chicken sandwich for free with purchase of insurance on launch day,” Popeyes said in a statement.
“Skeptics can add sandwich insurance to their Popeyes Cajun Flounder Sandwich order for only 15 cents through the Popeyes app,” the company said.
The brand’s chicken sandwich was introduced in August 2019 and helped propel sales during the pandemic.
The new Cajun Flounder Sandwich features a fried filet served atop a toasted brioche bun with pickles and Popeyes’ legacy tartar sauce.
“After seeing the response to our chicken sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” said Sami Siddiqui, president for Popeyes Louisiana Kitchen in the Americas.
Popeyes, founded in 1972, has more than 3,300 restaurants in the United States and abroad.
Correction Feb. 10, 2021: This story was edited to correct the price of the sandwich insurance.
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