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Privately held Subway reports positive Q1 traffic, 12.1% SSS increasePrivately held Subway reports positive Q1 traffic, 12.1% SSS increase

Sandwich brand says Q2 average unit weekly volumes in U.S. were the highest since 2010

Ron Ruggless, Senior Editor

April 24, 2023

1 Min Read
Subway first quarter 2023 sales traffic
Subway's first-quarter traffic and same-store sales increased, the privately held company said Monday.Subway

Subway restaurants in first quarter of 2023 saw positive traffic and a 12.1% increase in same-store sales, the privately held company said Monday.

The Milford, Conn.-based company, which has dual headquarters in Miami, noted that the first quarter, which ended March 31, was the brand’s ninth consecutive quarter of positive sales.

In February, Subway confirmed that it was putting itself up for bids, with the target of about $10 billion, a process that company insiders in mid-April said was proceeding as planned.

Subway said first-quarter digital sales were up 11.4% systemwide.

Among its North America restaurants, the company said same-store sales increase 11.7% and digital sales increased 21.2%.

In April, the start of Subway's second quarter, the brand said it achieved its highest weekly average unit volumes in the U.S. since 2010. 

"Our continued impressive performance demonstrates that our efforts to build a better Subway and win back the hearts and minds of sandwich lovers around the globe is working," said John Chidsey, Subway CEO, in a statement.

“With strong sales momentum across our restaurants and a refreshed focus on strategic brand growth, there has never been a more exciting time to be part of the Subway brand,” Chidsey said.

The company said it was seeing growth in its digital channels, which globally had increased sales more than fourfold since 2019.

Related:Subway signs 5 new multi-unit domestic agreements

In North America, the brand last week announced five new multi-unit owner agreements.

Subway has nearly 37,000 restaurants in more than 100 countries.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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