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Company clips marketing platform after finding effectiveness eroding among younger customers, says CEO José Cil
Burger King parent Restaurant Brands International Inc. is stepping away from paper couponing and moving toward digital offers, executives said Monday.
The Toronto-based quick-service restaurant company, which also owns and franchises the Popeyes Louisiana Kitchen and Tim Hortons brands, saw the move impact U.S. Burger Kings’ same-store sales in the third quarter ended Sept. 30, said José Cil, CEO of Restaurant Brands International, in an analyst call.
RBI’s global same-store sales in the quarter were up 8.9% at Tim Hortons, up 7.9% at Burger King and down 2.4% at Popeyes. In the United States, however, same-store sales slipped 1.6% at Burger King and 4.5% at Popeyes.
Cil said the 1.6% U.S. Burger King decline was driven primarily by the un...
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