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Restaurant Brands International to acquire Firehouse Subs for $1 billionRestaurant Brands International to acquire Firehouse Subs for $1 billion

The brand will join Burger King, Popeyes and Tim Hortons at the quick-service giant

Leigh Anne Zinsmeister, Managing Editor

November 15, 2021

2 Min Read
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Restaurant Brands International, which owns Burger King, Popeyes and Tim Hortons, announced Monday that it will acquire quick-service chain Firehouse Subs for $1 billion in an all-cash deal.

Founded in Jacksonville, Fla., in 1994, Firehouse Subs has over 1,100 locations, 97% of which are franchised, in 46 states, Canada and Puerto Rico. Following the deal, which is expected to close “in the coming months,” according to a release, the chain will continue to be headquartered in Jacksonville with current CEO Don Fox at the helm. Vincent Burchianti will remain chief financial officer.

“At Firehouse Subs we are united in our commitment to and passion for hearty and flavorful food, heartfelt service, and public safety,” Fox said. “Joining the RBI family of brands provides an energizing opportunity to assist more communities, not only across America and Canada, but around the globe.”

As of October, year-to-date U.S. same-store sales at Firehouse Subs were up 20% over 2019, according to the company.

“Firehouse Subs is a special brand with a talented team, impressive culture and community focus that resonates with guests and closely aligns with our core values at RBI,” said RBI CEO José Cil. “We see tremendous potential to accelerate U.S. and international growth at Firehouse Subs with RBI's development expertise, global franchisee network and digital capabilities. We are excited to welcome the Firehouse Subs team to the RBI family and to continue our ambitious dream of building the world's most loved restaurant brands.”

Between RBI’s three current brands, the company has more than 27,000 restaurants in more than 100 countries, with more than 10,000 of those in the U.S. Its headquarters are in Toronto, Canda.

For the acquisition, BofA Securities, Inc. and J.P. Morgan Securities LLC acted as financial advisors and Paul, Weiss, Rifkind, Wharton & Garrison acted as legal advisors to RBI. Firehouse Subs was advised by TD Securities and Latham and Watkins.

Contact Leigh Anne Zinsmeister at [email protected]

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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