Sponsored By

Shipley Do-Nuts, Sweet Paris plan flagship Nashville locationsShipley Do-Nuts, Sweet Paris plan flagship Nashville locations

Virentes Hospitality will operate units at the Nashville Yards development

Ron Ruggless, Senior Editor

December 12, 2024

1 Min Read
Shipley Do-Nuts Nashville rendering
Virentes Hospitality will operate Shipley Do-Nuts at Nashville Yards. It is scheduled to open in May 2025.Virentes Hospitality Rendering

Shipley Do-Nuts and Sweet Paris Crêperie & Café will open flagship locations at Nashville Yards in Tennessee in 2025, according to franchisee Virentes Hospitality.

“Nashville Yards is one of the most important multi-use developments in the last decade and will greatly enhance the already spectacular vibrancy of entertainment, commerce, and residential living in Nashville,” Jim D’Aquila, managing partner of Virentes Partners Group, the parent company of Virentes Hospitality, said in a statement. “We are very excited to bring Shipley and Sweet Paris to this special setting and believe these stores will be flagship locations for our beloved brand partners.”

The development is in conjunction with Southwest Value Partners and AEG.

Shipley, known for its doughnuts and savory kolaches, will open this location in the development’s creative office building fronting Church Street in May 2025. It will serve the brand’s more than 60 offerings, from the classic plain glazed doughnut to its golden sausage and cheese kolache.

Shipley joins previously announced retail tenants Iconix Fitness, EVO Entertainment, Fogo de Chão, and Ocean Prime in the creative office building.

Sweet Paris, a globally inspired café, will open in June 2025 on the first level of The Pinnacle. The brand began as a single restaurant in Houston more than a decade ago. Nashville Yards will be its first location in Tennessee and, when It opens, 20th total.

Related:Shipley Do-Nuts signs 22-unit developmental deal for Florida and Tennessee

Shipley Do-Nuts, founded in 1936 and based in Houston, has more than 360 company-owned and franchised restaurants across 12 states, Peak Rock Capital bought Shipley in 2021.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.