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Starbucks is allocating $250k annually for Brian Niccol to commute to Seattle via private jetStarbucks is allocating $250k annually for Brian Niccol to commute to Seattle via private jet

The employment offer to Brian Niccol doesn’t require the incoming Starbucks CEO to move to Seattle, but it does require him to commute from Newport Beach regularly

Joanna Fantozzi, Senior Editor

August 26, 2024

3 Min Read
Starbucks-logo-CEO-commute
Starbucks sweetened the deal for Niccol with a massive commuter budget.Starbucks

Joanna Fantozzi

Starbucks is allocating $250,000 in its annual budget to incoming CEO, ex-Chipotle head Brian Niccol, so that he can commute via private company jet to Seattle.

When Niccol was announced as CEO two weeks ago, there was initially speculation about whether he would have to move from his home in Newport Beach, Calif. or if Starbucks would possible consider moving its own headquarters — which have been a Seattle mainstay since the birth of the company and the coffee industry.

As it turns out, neither speculated option will be utilized, at least for now. According to Starbucks’ offer letter to Niccol, in a document that was posted to the United States Securities and Exchange Commission, Starbucks will be establishing a satellite office in Newport Beach and hiring an assistant for Niccol when he works out of his home office. But Niccol will also have to agree to establish a secondary residence in Seattle and commute back and forth when he’s not living there:                 

“During your employment with the Company, you will not be required to relocate to the company’s headquarters,” the offer letter stated. “You agree to commute from your residence to the company’s headquarters (and engage in other business travel) as is required to perform your duties and responsibilities.”

Related:Breaking down Starbucks’ hire of Chipotle CEO Brian Niccol

To accommodate this regular commute of approximately 1,200 miles each way, Starbucks said that Niccol will be “eligible to use the company’s aircraft” to travel back and forth between Newport Beach and Seattle both for work and for personal travel “up to a maximum amount of $250,000 per year, which amount will be based on the aggregate incremental cost to the company.”

Additionally, according to the offer letter, Starbucks agreed to pay for Niccol’s temporary housing costs for up to three months until he is situated in a secondary home in Seattle, as well as a driver to transport him back and forth to the office.

“Brian Niccol has proven himself to be one of the most effective leaders in our industry, generating significant financial returns over many years,” a Starbucks spokesperson told NRN. “We’re confident in his experience and ability to serve as the leader of our global business and brand, delivering long-term, enduring value for our partners, customers and shareholders.”

Starbucks’ commitment to helping its new CEO commute thousands of miles regularly has raised the alarm for environmental activists, especially since Starbucks has recently announced new operational sustainability commitments, including solar power projects and a second returnable beverage cup pilot program in partnership with NextGen.

Related:Starbucks offered incoming CEO Brian Niccol $85 million in cash and equity as he left Chipotle

A 2021 report from the European Federation for Transport and Environment found that private jets emit up to two tons of carbon dioxide per hour, which would mean that a roundtrip commute from Newport Beach to Seattle at more than two hours each way could emit at least eight tons of carbon dioxide into the atmosphere: that’s double the carbon dioxide the average person produces annually.

This employment benefit seems to be at odds with Starbucks’ 2020 plan to “store more carbon than the brand emits” by 2030.

Starbucks declined to respond on the record to NRN’s request for further comment on the environmental impacts of Niccol's commute. 

Contact Joanna at [email protected]

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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