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Papa John’s announces fall national advertising campaign; teases new vegan menu items
Papa John’s International, Inc. is still climbing out of the hole after a rough year. For the second quarter ended June 30, the Louisville, Ky.-based pizza chain reported a same-store sales decrease of 5.7% for North America, and systemwide same-store sales drop of 3.8%. CEO Steve Ritchie attributes the negative (but improving) same-store sales to a slow and steady turnaround in negative consumer sentiment.
Despite the deflated numbers, the Papa John’s team expressed optimism for the future, strongly due to the pizza chain’s partnership with Shaquille O’Neal first announced in March. In addition to taking a seat on the company’s executive board, O’Neal is serving as brand ambassador.
“We started seeing sentiment improvement when we announc...
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