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Subway, ahead of expected sale, reports North America SSS up 9.3% in 1st half of ‘23Subway, ahead of expected sale, reports North America SSS up 9.3% in 1st half of ‘23

Sandwich restaurant reports same-store sales increases as it continues extended process

Ron Ruggless, Senior Editor

July 25, 2023

2 Min Read
Subway 2023 1H Sales
Subway posted a 9.3% increase in North America same-store sales in the first half of 2023, which ended June 30.Ron Ruggless

Subway appeared to ready for “its expected sale announcement” as it released same-store sales figures for the first half of 2023, a spokesperson said on Tuesday.

The Milford, Conn.-based sandwich brand, which has dual offices in Miami, said it had achieved 10 consecutive quarters of positive sales in the period ended June 30.

The company in February said it was putting itself on the market, seeking a price of $10 billion. However, the deadline for suitors has been extended several times. Subway is being advised by JP Morgan, and the company has said it would not make public comments until the process is completed.

For the first half of the year in North America, Subway said it posted a 9.3% increase in same-store sales over the same period of 2022. Digital sales increased 17.8% in North America in the period, the company said.

“During the second quarter, Subway broke brand records as it achieved its highest average unit volume (AUV) in North America for three consecutive months and, within that time, its highest weekly AUV in the company’s recorded history,” though the privately held company said it would not provide figures on the AUVs.

“For the first half of 2023, Subway saw positive traffic across North America and significant growth in global restaurant same-store sales,” the company said. “Positive sales momentum continues to be driven by menu innovation, modernization of restaurants and ongoing improvements to the overall guest experience, including digital.”

Related:Subway rolls out in-store meat slicers in U.S. with new Deli Heroes

Globally in the first half of 2023, the company said same-store sales increased 9.8% over the same half of 2022. Global digital sales increased 11.1% in the period, Subway said.

“Over the past two years, we’ve made consistent progress across all areas of our business, driving impressive sales results and positive changes for our franchisees and guests,” said John Chidsey, Subway CEO, in a statement. “The strong sales momentum from the first half of 2023 is setting the tone for another exceptional year for Subway and our franchisees.”

Earlier in July, Subway kicked off the third phase of its two-year transformation efforts with sliced meats in U.S. restaurants – an $80 million investment across 20,000 restaurants – and the launch of Deli Heroes, an expanded collection of the deli subs.

Subway has nearly 37,000 restaurants in more than 100 countries.

Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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