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Subway to debut new MVP Rewards loyalty programSubway to debut new MVP Rewards loyalty program

Sandwich restaurant plans Sept. 9 replacement of MyWay program in the U.S., Canada and Puerto Rico

Ron Ruggless, Senior Editor

September 7, 2023

2 Min Read
Subway Loyalty Program MVP Rewards
Subway plans to overhaul its MyWay loyalty program into MVP Rewards on Sept. 9 in Canada, Peurto Rico and the United States.Subway

Subway restaurants plans to overhaul its loyalty program in the United States, Canada and Puerto Rico on Saturday, replacing the MyWay platform with a new MVP Rewards points-based offering, the company said Thursday.

Subway, with headquarters divided between Milford, Conn., and Miami, plans to move its 30 million MyWay members to the new platform, automatically enrolling them and converting tokens to points when the new program goes into effect Sept. 9, a company spokesperson said. The MyWay loyalty program was launched in February 2018.

New loyalty program members will receive 250 bonus points when they join, the company said. Quick-service restaurant customers can earn points by ordering in Subway restaurants, on Subway.com or via the Subway smartphone app. 

“Subway fans are the best in QSR and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members,” said Mike Kappitt, Subway’s chief operating and insights officer, in a statement. “Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs.”

Related:Subway’s long and winding road to Roark Capital Group

SubwayMVP1.pngSubway has created three levels in the loyalty program: Pro, Captain and All-Star:

The “Pro” is the introductory tier, spending less than $200 per year and includes:

  • 250-point signing bonus for new members

  • 10 points per $1 spent on qualifying purchases

  • 5% bonus points on mobile orders

  • Members-only deals, bonus point days and earning challenges

  • Birthday and anniversary rewards

The “Captain” level requires a $200 annual spend and includes:

  • Birthday and anniversary rewards

  • 10% more points per $1 spent on qualifying purchases

  • Exclusive bonus point days

  • Access to members-only Subway Swag Shop

The “All-Star” level requires a $400 annual spend and includes:

  • Birthday and anniversary rewards

  • 20% more points per $1 spent on qualifying purchases

  • Free Chip Fridays -- with purchase

  • More bonus points days

To join Subway’s new MVP Rewards, use the Subway app or enter your phone number at the register when dining in a restaurant starting Sept. 9. For a complete overview of Subway MVP Rewards and Subway’s new loyalty program benefits, visit Subway.com/rewards. 

Subway has nearly 37,000 restaurants in more than 100 counties. The privately held company in August announced it had reached an agreement to sell to affiliates of Atlanta-based private-equity firm Roark Capital Group.

Contact Ron Ruggless at [email protected]

Follow him on X: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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