Global marketing campaign is designed to tap fan creativity
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Taco Bell’s global “I See A Taco” campaign is back for a second year, and this time it’s a swap meet.
Starting May 9, Taco Bell in more than 25 markets around the world, will participate in a Taco Swap. Fans who share their favorite hacks with the #ISeeATaco hashtag — or even dance moves to the official Taco Swap song — can earn local offers for tacos at participating restaurants.
The campaign follows last year’s tremendously successful I See A Taco campaign, which hijacked the moon. It was the first global marketing campaign, and also included multimedia initiatives designed to engage the Irvine, Calif.-based chain’s loyal fans around the world.
Last year’s campaign, which was launched in October, resulted in the highest sales week in Taco Bell international history, the company said.
“As we continue to build taco love around the world, we wanted to meet our GenZ consumers where they are creating relationships with brands. With Taco Swap, we wanted to create a moment where we partnered with our consumers to co-create a movement that gets people fired up to swap their ordinary meal for Taco Bell tacos,” said Taylor Montgomery, Taco Bell’s vice president of global brands, in a statement. “We’re confident campaigns like Taco Swap will only continue to increase our growing international fanbase and restaurant footprint.”
The nearly 8,000-unit Taco Bell has been growing its international presence, now with about 800 units in 31 countries outside the U.S. The brand is pushing to reach 1,000 international locations.
In December, the chain passed the 100-unit mark in Spain and was soon to reach that milestone in the United Kingdom and India, for example.
The #ISeeATaco campaign was developed in partnership with creative agency Deutsch LA.
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
