Sponsored By

Taco Bell franchisee Pacific Bells LLC acquired by Orangewood PartnersTaco Bell franchisee Pacific Bells LLC acquired by Orangewood Partners

One of the chain’s largest operators with more than 250 units, the group plans more growth

Lisa Jennings, Executive Editor

November 11, 2021

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Pacific Bells LLC, one of the largest Taco Bell franchise operators, has been acquired by investment firm Orangewood Partners, the company said Thursday.

Terms were not disclosed. The Vancouver, Wash.-based franchise group was previously owned by Partners Group, a global private markets firm that invested in 2015 and supported the franchisee through a period of rapid expansion through acquisitions and organic growth.

Under the deal, Pacific Bells’ founder and CEO Tom Cook and others on the management team will retain a significant minority stake in the company and will continue to operate the restaurants.

Alan Goldfarb, founder and managing partner of Orangewood, said in a statement, “Orangewood’s philosophy is to partner with founders and industry leading management teams.”

The New York-based firm has another Taco Bell franchise in its portfolio: ABTB in the Louisville, Ky., with a similar management partnership. That company will be operated separately, officials said.

With more than 250 Taco Bell locations, Pacific Bells was founded in 1986 in Oregon, and has since grown to include units in nine states, including Alabama, Arkansas, California, Mississippi, Ohio, Oregon, Tennessee, Washington and Wisconsin.

Under the new ownership, the group plans to continue its growth through both acquisition and new unit openings in current and additional markets, the company said.

Related:How Taco Bell’s social engagement-focused technology gave them an edge during the pandemic

“Over the last 35 years, we’ve assembled a highly capable and dedicated team that strives to deliver an exceptional guest experience day in and day out,’ said Cook in a statement. “Our new partnership with Orangewood, an experienced, long-term investor with a focus on the QSR sector, will help continue the expansion of our Taco Bell portfolio and create more growth opportunities for our talented and dedicated employees. We look forward to this partnership and continuing to be a best-in-class operator delivering a world-class customer experience.”

The transaction is subject to certain approvals and is expected to close in the fourth quarter. 

Paul Hastings LLP, Kirkland & Ellis LLP and PricewaterhouseCoopers advised Orangewood. Ropes & Gray LLP, Trinity Capital and North Point Advisors represented Pacific Bells.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

Read more about:

Taco Bell

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.