‘It’s a dream come true,’ says senior marketing executive
Synchronized swimmers in hot sauce packet bathing suits. Resort food and cocktails made with a Taco Bell twist. The first taste of a yet-to-be released national menu item. Exclusive poolside Feed the Beat concerts. “Cinnabon Delight” and “Fire Sauce” updo hairstyles.
The marketing team behind the Taco Bell-themed pop-up hotel created the experience for fans who live and breathe all that the brand stands for: whimsical, spontaneous, craveable wacky foods, culture-driving and most importantly— value. Over the past four nights, hotel guests, dubbed VIP Supremes, were treated to an immersive Taco Bell hospitality experience — complete with free exclusive meals prepared by corporate chefs and themed merchandise and hotel amenities.
The brand ov...
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