New rewards program allows fans to earn free food after reaching 250 points; top Taco Bell spenders earn more points per purchase, and get expanded perks
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Taco Bell was one of the first quick-service chains in the industry to introduce a modern app in 2014. The following year, the brand launched a rewards game called Taco Bell Explorer, where fans could sync their social-media platforms, such as Instagram, to the Taco Bell app.
They’d earn rewards, such as food, for posting on their channels, but the game was not a traditional program where points were earned for spending money at restaurants. The program ran its course, and eventually disappeared.
With the brand experiencing a surge in app usage due to the coronavirus pandemic, especially for pick-up orders, Taco Bell said Thursday that it is rolling out an overhauled rewards program this month. The beta test, dubbed Taco Bell Rewards, will...
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