The Cravings Value Menu is down to 6 items after a year of menu-decluttering by the chain; the loaded taco will play a key role in the brand’s digital and value strategies in 2021; 'We see a future where 50% of our transactions will be digital,' Chief Global Brand Officer Nikki Lawson told Nation’s Restaurant News
Taco Bell has seen its digital business double during the pandemic, contributing to the brand’s recovery amid the coronavirus crisis.
As it enters 2021, increasing the brand’s digital connections with consumers will become a key part of the brand’s strategy — one that will be paired with Taco Bell’s main mission of providing fans the “cheesy, crunchy Mexican goodness” they love to buy at an affordable price, Chief Global Brand Officer Nikki Lawson told Nation’s Restaurant News.
“We see a future where 50% of our transactions will be digital. And key for us to get there is this intersection of digital and value,” said Lawson during one of her first interviews since starting with the company earlier this year.
As such, Taco Bell will be kickin...
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