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Take a look at Taco Bell’s latest menu testTake a look at Taco Bell’s latest menu test

Leigh Anne Zinsmeister, Managing Editor

June 9, 2023

 

Taco Bell has long been a favorite restaurant of vegetarians, and for good reason: Its food is inexpensive, flavorful, and literally full of beans. The seasoned legumes are a regular protein option, which means customers can fully enjoy a real Taco Bell experience without eating animals. Vegans can do fine, too: They just need to order their food without cheese or sour cream.

Indeed, the company says that 23% of all the items it sells are vegetarian.

So it stands to reason that the Irvine, Calif.-based company would develop its own plant-based protein, and indeed it has, and it’s testing the Vegan Crunchwrap at three locations this week.

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Taco Bell

About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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