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Tim Hortons, Justin Bieber team for marketing collaborationTim Hortons, Justin Bieber team for marketing collaboration

Partnership will debut Nov. 29 with limited-edition Timbiebs Timbits flavors

Ron Ruggless, Senior Editor

November 11, 2021

2 Min Read
Justin Bieber Tim Hortons Collaboration
Singer Justin Bieber has teamed with Tim Hortons for new Timbiebs Timbit flavors that will debut Nov. 29.Tim Hortons

Singer Justin Bieber and doughnut purveyor Tim Hortons have announced a collaboration on menu items and merchandise.

The Canadian-born musical artist and the Toronto-based Tim Hortons, a division of Restaurant Brands International Inc., will debut a limited-edition selection of Timbiebs Timbits on Nov. 29 in the flavors of Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle.

Tim Hortons restaurant in both the United States and Canada will offer the flavors, the company said.

“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Hope Bagozzi, Tim Hortons’ Chief Marketing Officer for Tim Hortons,

The company said Bieber, known for songs that include “Yummy” and “Peaches,” shared with the Tim Hortons team that Timbits are his favorite item on the menu. Chef Tallis Voakes, Tim Hortons director of culinary innovation, experimented with different flavor combinations and collaborate on the recipes, the company said.

"Doing a Tim Hortons collab has always been a dream of mine,” said Bieber in a statement. “I grew up on Tim Hortons, and it’s always been something close to my heart."

Bagozzi added that the singer “knows exactly what our guests already love about the Tims brand, and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”

Related:Tupperware creates one-of-a-kind reusable packaging for Restaurant Brand International's Tim Hortons as part of its partnership with Loop

The company said a line of Timbiebs merchandise will also be available at participating Tim Hortons restaurants in Canada and the United States.

Popeyes Louisiana Kitchen, another of Burger King-parent RBI’s three divisions, has recently partnered with rapper Megan Thee Stallion for a special hot sauce, merchandise and franchising.

Tim Hortons was founded in 1964. As of Sept. 30, RBI had 5,137 Tim Hortons restaurants, including 3,940 in Canada and 1,197 outside of Canada.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRugglesshttps://twitter.com/RonRuggless

 

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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