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Tim Hortons offers moms a novel donut box disguised as literatureTim Hortons offers moms a novel donut box disguised as literature

The plot thickens with a Mother’s Day six-treat gift camouflaged as ‘Glazed Expectations’ or ‘Twenty Thousand Timbits Under the Sea’

Ron Ruggless, Senior Editor

May 4, 2021

1 Min Read
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Tim Hortons will be offering limited donut boxes disguised as literature for some Mother’s Day shoppers this year.

The division of Toronto-based Restaurant Brands International Inc. will camouflage a six-pack of Tim Hortons sweets in the Donut Disguise Boxes so mothers can be the protagonists in their own sweet story.

The Mother’s Day Donut Disguise Box will be available May 8 and May 9 for a suggested price of $5.49 at four select Tim Hortons U.S. locations in the Buffalo, N.Y., Columbus, Ohio, and Detroit metro areas, the company said.

The Donut Disguise Box looks like a book outside and comes in two titles: “Glazed Expectations” and “Twenty Thousand Timbits Under the Sea.”

Tim_Hortons_Mom_s_Donut_Disguise.png

The DIY Donut Kit includes six bloom yeast donuts and four containers with fondant and sprinkles for decorating.

More widely available will be do-it-yourself Mother’s Day DIY Donut Kits, which are making a return for the holiday.

The company said this year’s kit features flower-shaped donuts that can be decorated by mom or anyone else in the family.

The DIY Donut Kit includes six bloom yeast donuts and four containers with fondant and sprinkles for decorating. The kits are available May 5 through May 9, while supplies last, at a recommended price of $6.99.

As of March 31, Tim Hortons had 4,987 restaurants, the majority of which are in Canada.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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