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Tim Hortons operator signs deal as exclusive Popeyes developer in ChinaTim Hortons operator signs deal as exclusive Popeyes developer in China

600-unit TH International Ltd. completes all-share transaction with parent RBI

Ron Ruggless, Senior Editor

March 31, 2023

2 Min Read
Popeyes Shanghai RESTAURANT IMAGE   CHINA exterior
TH International Ltd., which has 600 Tim Hortons units in China, signs deal with parent Restaurant Brands International for Popeyes in the country. This is a unit in Shanghai, opened in May 2020.Popeyes Louisiana Kitchen

TH International Ltd., which owns rights to Tim Hortons in China, has closed a deal to become the exclusive operator and developer of the Popeyes Louisiana Kitchen brand in mainland China, the companies announced Thursday.

Toronto-based Restaurant Brands International, which owns both brands, has said China is integral for growth of the 4,100-unit Popeyes brand.

“We are very excited about growing the Popeyes brand in China as part of our broader global growth strategy,” said David Shear, president of RBI International, in a statement. “We have strong confidence in our partner who has a deep understanding of the Chinese market and we believe it will position us well for success in the country.”

Peter Yu, chairman of Tims China. “With this transaction, Tims China gains a tremendous additional pathway for growth in the world’s most compelling consumer market. The track record of our team, who led the development of Tim Hortons in China from a standing start to over 600 stores in under five years, highlights the strength of our well-honed store development platform and infrastructure.”

In the all-share transaction, Tims China acquired PLKC International Ltd., or Popeyes China, which holds the exclusive rights to develop and sub-franchise the Popeyes brand in mainland China and Macau.

Related:Popeyes agrees to China development deal with Cartesian Capital

The companies said Popeyes China brings $30 million in cash, which will further strengthen Tims China’s balance sheet, and Tims China will earmark an additional $60 million to develop its Popeyes China business over the coming years.

Yongchen Lu, CEO of Tims China, said: “The combination brings extensive operational and development synergies, and we look forward to introducing our more than 12 million loyalty club members to Popeyes later this year.”

Popeyes opened its first restaurant in Shanghai in May 2020.

Kirkland & Ellis LLP served as international legal counsel to Tims China.

TH International Ltd. is the parent company of the master franchisees of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. This deal adds Popeyes restaurants in mainland China and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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