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Quick-service brand sees 2-year-old platform reaching 10% of U.S. sales by year-end
The Wendy’s Co. saw its nearly 2-year-old breakfast platform snaring 8.5% of U.S. sales at its peak during its fourth-quarter biscuit promotion, and the company expects the daypart to reach 10% of sales by year-end, executives said Tuesday.
The Dublin, Ohio-based quick-service brand, which released fourth quarter earnings Tuesday, said breakfast sales averaged about 8% in the period, which ended Jan. 2. In the third quarter, the daypart was about 7.5% of U.S. sales.
“We continue to be extremely pleased with our breakfast business,” said Todd Penegor, Wendy’s CEO and president, in an earnings call. “This growth was primarily driven by successful promotions, which not only drove significant trial of our breakfast daypart, as evidenced by a m...
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