Collaboration features sauces, chicken nuggets, and clothing
The Wendy’s Co. and Lonely Ghost, the online retailer, have partnered for a limited-edition merchandise collection and special chicken nugget offer.
The Dublin, Ohio-based burger brand said its limited-edition collection with Lonely Ghost features a camouflage trucker hat, crewneck sweatshirt, wide leg sweatpants, iconic Lonely Ghost baby doll tee, and a sticker pack.
“Our latest launch, Saucy Nuggs, was designed to satisfy Gen Z customers' cravings for a next-level nugget experience,” said Lindsay Radkoski, Wendy’s U.S. chief marketing officer, in a statement. “Our saucy collaboration with Lonely Ghost allows us to celebrate community and being better together with both brands' fans."
The merchandise, including $100 sweatshirts and $99 sweatpants, is set to launch on Wednesday at 11 a.m. ET at the Lonely Ghost website.
In addition, the Wendy’s smartphone app is offering a new spicy ghost pepper sauce for chicken nuggets and combination meal, offered July 31 to Aug. 7, with fries, drink, and a side of ghost pepper ranch sauce. The special is for Saucy Nuggs “The Lonely Ghost Way.”
Wendy's, founded in 1969, has 7,000 restaurants systemwide.
Contact Ron Ruggless at [email protected]
Follow him on X/Twitter: @RonRuggless
Read more about:
Wendy's
