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In wake of store closures, brand continues to tackle menu, visibility and convenience
Following the announcement earlier this week that Boston Market closed 45 stores, CEO Frances Allen said the Golden, Colo.-based rotisserie chicken brand is in the middle of implementing a major “transformation plan” meant to help the company get through its recent store-level struggles.
The multi-pronged approach — including menu innovation, brand visibility and improved convenience — began earlier in 2019, long before the executive team made the “difficult decision” to cull 10% of its unit count due to underperformance earlier this summer.
Despite the announcement of significant closures, Frances Allen remains positive about the company’s potential moving forward.
“We will continue to make sure our brand is relevant and to deliver except...
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