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Whataburger CEO, M&A news, McDonald’s marketingWhataburger CEO, M&A news, McDonald’s marketing

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NRN staff

September 5, 2024

Whataburger’s CEO is retiring. Ed Nelson, a longtime company executive who has been chief executive since 2020, will step down at the end of 2024.

The 250-unit Playa Bowls chain has a new owner. Private-equity firm Sycamore Partners said it has acquired the superfruit specialist from Tamarix Equity Partners and other investors.

And in other M&A news, the 16-unit fast-casual concept Wildflower has been acquired by a Tokyo-based multi-brand restaurant conglomerate. Create Restaurants Holdings said it has bought Wildflower from founder Louis Basile Jr. for $28.2 million.

McDonald’s marketing is apparently working. The combination of a $5 Meal Deal and the company’s collectors cups appear to have improved traffic at the Chicago-based fast-food chain.

Consumers still have mixed feelings on restaurant AI, according to a new survey by in-store music provider Mood Media. While many respondents said they see benefits from the technology such as improved accuracy and faster service, 30% view AI as an “unwanted evolution” in restaurants.

Get all the headlines in today’s Restaurant Daily podcast.

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