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Whataburger reportedly open to investmentWhataburger reportedly open to investment

Privately held burger chain hires Morgan Stanley, sources tell Reuters

Ron Ruggless, Senior Editor

May 10, 2019

2 Min Read
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Family-owned Whataburger Inc., the nation’s seventh largest burger brand by U.S. sales, has hired an investment bank to look at strategic options, including a possible sale of a minority stake in the company, Reuters reported early this week.

Representatives for the San Antonio, Texas-based quick-service burger brand, contacted Thursday, said the company always evaluates opportunities but did not comment directly on the report. Morgan Stanley, the investment bank cited in Reuters exclusive report, did not respond to questions by press time.

Whataburger, founded in in Corpus Christi, Texas, in 1950 by Harmon Dobson, remains owned by the Dobson family, including second-generation siblings Tom, Lynne and Hugh Dobson. At the end of 2018, Whataburger had 825 restaurants in 10 states.

“Our company is growing and is always attractive to investors, we constantly get inquiries,” Whataburger’s corporate communications team said in a statement. “We have always evaluated the opportunities that can accelerate growth and maintain the success of our brand, and we will continue to do so in the future.” 

In Nation's Restaurant News' upcoming Top 200 census, Whataburger reported $2.42 billion in U.S. systemwide sales for the fiscal year ended in December 2018, a 6% increase over 2017.

The company reported 825 units at the end of the year, including 699 company-operated sites and 126 franchised restaurants, and that was an increase of 0.5% from 2017's year-end 821 total restaurants. Average unit volumes were $2.9 million.

“A stake sale could help Whataburger’s founding family take some cash out of the business without surrendering control,” Reuters noted. “An influx of new money could also potentially help the classic-style chain invest more in preparation technology and delivery as fast-food chains try to make themselves more attuned to their customers with speed and ease.”

The Texas-based chain, historically known for its A-frame buildings, has capitalized on its reputation as a strong regional brand with such offerings as plastic brick toys and even cosmetic bags and Pez dispensers in its online gift shop.

The company’s unit in Hidalgo, Texas, was featured earlier this week in the New York Times’ “Crossing the Border” limited-run weekly newsletter as a gathering place and informal way station for customers from both sides of the Mexican-U.S. international bridge in the area.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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