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Why Chipotle is targeting Gen Z's student loan debtWhy Chipotle is targeting Gen Z's student loan debt

Holly Petre, Assistant Digital Editor

January 25, 2024

 

Chipotle is preparing for its busiest time of year – March to May – by targeting 19,000 new hires throughout the next couple of months. To incentivize potential employees, the company has added several new benefits, including the addition of a student loan retirement match program.

As part of the program, facilitated through SoFi’s Student Loan Verification service, Chipotle matches up to 4% of an employee’s salary through contributions to their 401(k) plan if they make eligible student loan payments. The company said SoFi’s solution was launched in response to Congress’ approval of the Securing a Strong Retirement Act (Secure 2.0), allowing employees who qualify to be able to pay off their student debt and save for retirement simultaneously.

Additional benefits introduced today include access to Cred.ai, a Visa card that provides faster access to paychecks and a “credit optimizer” to help build credit scores automatically. Also, Chipotle’s partnership with SoFi provides employees with access to a work dashboard, providing financial literacy resources, an assessment of their current financial outlook, and tools to improve. Finally, Chipotle’s new employee assistance program, SupportLinc powered by CuraLinc Healthcare, offers six free sessions with a licensed counselor or mental health coach, as well as access to resources and community support for legal, financial, and family matters.

Related:Chipotle adds new benefits to help Gen Z employees manage their debt

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About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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