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Yum Brands Inc. to acquire tech firm Dragontail Systems for $72.6 millionYum Brands Inc. to acquire tech firm Dragontail Systems for $72.6 million

The deal would enhance the restaurant company's order and delivery management capabilities

Bret Thorn, Senior Food Editor

May 27, 2021

2 Min Read
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Yum Brands Inc. has agreed to acquire technology company Dragontail Systems Limited for 93.5 million Australian dollars (around $72.6 million), with plans to scale Dragontail’s artificial intelligence kitchen order management and delivery technology globally, the two companies said Wednesday.

Dragontail, based in Perth, Australia, said its technology integrates the process of getting food to customers from the time orders arrive in the kitchen to when drivers are dispatched, with the added abilities of integrating with third-party delivery companies and allowing customers to track their orders.  

“With Dragontail, we expect to tap into the power of [artificial intelligence] to accelerate and further enhance our delivery technology capabilities, especially at Pizza Hut, and optimize the end-to-end food preparation process,” Yum Brands chief financial officer Chris Turner said in a press release announcing the proposed acquisition.

Dragontail is already in use in nearly 1,500 Pizza Hut locations in 10 countries, Yum said.

Yum Brands, based in Louisville, Ky., is the parent company of KFC, Taco Bell and The Habit Burger Grill as well as Pizza Hut.

Dragontail managing director Ido Levanon said the technology company had been working with Yum Brands for years and that their activities are complementary.

“The synergy is natural and we bless the completion of the acquisition,” he said.

The proposed acquisition comes on the heels of Yum acquiring Tictuk Technologies, allowing customers to order directly via text and social media, and Kvantum Inc., to aid in customer data analysis.
Digital ordering, including delivery, have become increasingly important to many restaurants during the pandemic, including Yum Brands’ restaurants. The company attributed its strong performance in the first quarter, to boosts from digital sales.

The acquisition is subject to approval by Dragontail shareholders and the Australian Federal Court and is expected to be completed by the end of Yum Brands’ third quarter of 2021.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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