Brandon Knudsen shares what he and his wife Camrin learned building Ziggi’s from scratch, and how it helps them better lead their franchisees
Entrepreneurship is not for everybody. After all, starting a business from scratch is hard — very, very hard.
Just ask Brandon and Camrin Knudsen, founders of Ziggi’s Coffee. The couple spent 12 years working the frontlines of Ziggi’s and going through every conceivable challenge before they franchised Ziggi’s with six locations open.
That was in 2016. Eight years later, Ziggi’s is about to open its 100th unit. And Brandon Knudsen credits that success to the hard-scrabble days he and his wife spent getting Ziggi’s off the ground.
“Show me something that I haven’t gone through yet,” Knudsen said of relating to the challenges his franchisees go through every day.
Knudsen joined the latest episode of Take-Away with Sam Oches to talk about how the first 12 years building Ziggi’s helps he and his wife excel at being franchisors and how Ziggi’s is standing out in an increasingly crowded coffee category.
In this conversation, you’ll learn more about why:
Hard work does not go unnoticed
Partnerships aren’t for everyone
Some of the best ideas come when you’re backed into a corner
Customers sometimes come for the relationship, not the product
Every restaurant brand should see growth as a marathon, not a sprint
Even hot markets with lots of competition have pockets of opportunity
The grind of entrepreneurship is a great precursor to being a franchisor
Contact Sam Oches at [email protected].
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.jpg?width=400&auto=webp&quality=80&disable=upscale "Sam Oches")
