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Why 154-year-old Graeter’s Ice Cream still makes its product by hand as it growsWhy 154-year-old Graeter’s Ice Cream still makes its product by hand as it grows

Chip Graeter, part of the family’s fourth generation of leadership, discusses the keys to the 56-unit brand’s longevity.

Sam Oches, Editor in Chief

April 18, 2024

 

Cincinnati-based Graeter’s Ice Cream has been around for an impressive 154 years and distributes its ice creams at 56 shops and in retail through select Kroger locations.

Yet despite that growth, Graeter’s still hand-crafts every pint of ice cream by the same standards laid out by founder Louis Graeter.

Chip Graeter, head of the company’s retail operations, joined the latest episode of Take-Away with Sam Oches to explain why Graeter’s dedication to quality has been key to its longevity.

In this conversation, you’ll learn more about why:

  • Family businesses need smart people from outside the business to help

  • Retail could be a smarter growth path than franchising

  • You don’t have to sacrifice your quality standards to grow

  • Kids can help you unlock brand longevity

  • A long-lasting business requires constant reinvestment

Contact Sam Oches at [email protected].

 

About the Author

Sam Oches

Editor in Chief

Sam Oches is an award-winning Editorial Director with Informa Connect Foodservice and editor in chief of Nation's Restaurant News and Restaurant Hospitality. A graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio, Sam previously served as Editorial Director of Food News Media, publisher of QSR and FSR magazines. He’s a past president of the International Foodservice Editorial Council (IFEC) and a past board member with the American Society of Business Publication Editors (ASBPE). His foodservice insights have been shared in national media outlets such as the New York Times, USA Today, National Public Radio, and CNBC. He lives in Columbus, Ohio, with his wife and three kids.

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