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Why Steve Ells is going all in on robotsWhy Steve Ells is going all in on robots

Holly Petre, Assistant Digital Editor

February 2, 2024

 

Chipotle founder Steve Ells’ semi-automated, plant-based restaurant, Kernel — which raised $36 million in Series A funding last summer — has received some superstar investors and an official opening date. New York Giants quarterback Daniel Jones and Chicago Bears quarterback Justin Fields (the latter is a known strict vegetarian) have received equity stakes in Kernel in exchange for their monetary investments in the budding company, according to The New York Post.

“[I am] thrilled to have an amazing group of investors who have been supportive of the great work that the team has done to bring Kernel to life,” Ells said in a statement acquired by The New York Post. “I’m proud to have them on board to achieve our shared vision for delicious food served in a novel, planet-friendly way,”

With two high-profile investors on board, Kernel is one step closer to fruition, and even now has an opening date and location. The first Kernel storefront will open at 315 Park Ave South on Feb. 12 in New York City’s Flatiron District. According to Eater, Kernel is on track to open 15 locations over the next two years. Each restaurant will feature a meat-free, though otherwise traditional fast-food menu and a kitchen/storefront run mostly by robots with a maximum of three human employees per location.

Related:Chipotle founder Steve Ells’ robot restaurant startup scores NFL star investors

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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